NPS survey

An NPS survey template that pairs the standard 0-10 score with a neutral AI-probed reason question and useful customer segments.

Onboarding feedback survey

An onboarding feedback survey template covering setup status, time to first value, early friction, ease, and satisfaction.

Concept test

A concept test template that shows participants a new concept, then measures clarity, appeal, and purchase intent with AI follow-ups.

Product-market fit survey

A product-market fit survey template built on the Sean Ellis question, with AI follow-ups on core value, best-fit users, and alternatives.

Qualitative usability interview

A qualitative usability interview template for first impressions, mental models, screen-by-screen reactions, expectations, and likely next actions.

Task-based usability test

A task-based usability test template with realistic prototype tasks, participant think-aloud guidance, SEQ ratings, and targeted follow-ups.

Customer discovery interview

A customer discovery interview template with screeners, severity ratings, and AI-probed questions on workflows, workarounds, and switching triggers.

User persona interview

A behavioral persona interview template grounded in recent workflow involvement, goals, tools, friction, and real purchase decisions.

Churn interview

A churn interview template covering the decision timeline, causes, attempted saves, replacement behavior, and realistic win-back potential.

Win-loss interview

A win-loss interview template covering recent buying journeys, unaided decision criteria, alternatives, outcome branches, and evaluation friction.

Brand perception survey

A brand perception survey template covering category engagement, awareness, usage, associations, competitive attributes, and intent.