Help center
Guides for running AI-moderated research with Versive, from your first study to recruiting, analysis, and prototype testing.
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Create your first study and learn the basics of AI-moderated research.
Create a study with AI in 60 seconds
See how Versive works as an AI survey generator, turning a plain-language prompt into a full study you can refine and share.
Create your first AI-moderated study
How to run an AI-moderated interview in Versive: create a study, add questions, configure the AI interviewer, and share it.
Text, voice, or video: choosing an interview mode
Choose an interview mode in Versive, with text and voice recommended for most studies and text only reserved for studies that should not collect recordings.
Build studies
Question types, screeners, logic, AI follow-ups, and languages.
AI follow-up questions: probing without a moderator
How AI follow-up questions work in a Versive AI-moderated survey: how the interviewer probes, how to steer it, and when to cap follow-ups.
How to write screener questions that actually screen
Screener questions examples, the principles behind good ones, and how to wire screen-out logic in Versive so screeners actually screen.
Run one study in 20 languages
Run a multilingual survey in Versive: AI translates one study into up to 20 languages, with editable text and results that stay in sync.
Skip logic and branching, explained
How survey skip logic works in Versive: conditions, branching actions, screening rules, and common pitfalls like orphaned branches.
Survey question types, and when to use each
A guide to Versive survey question types, from AI questions to ratings, rankings, and structured tasks, and when to use each.
Analyze results
Turn transcripts and responses into themes, insights, and reports.
Build a research report stakeholders will read
A practical user research report structure: lead with findings, support them with quotes, and choose a useful sharing format.
How to analyze open-ended survey responses with AI
How to analyze open-ended survey responses with AI in Versive: automatic summaries, themes backed by quotes, charts, and exports.
Thematic analysis, automated: from transcripts to themes
What thematic analysis is, how an AI coding pass differs from manual coding, and how to audit AI themes against their source quotes in Versive.
AI tests & prototypes
Test Figma prototypes, websites, and concepts with AI personas.
Heuristic evaluation with AI: a working method
What heuristic evaluation is in UX, the 10 usability heuristics from Jakob Nielsen, and how to run one with an AI expert audit in Versive.
Run a usability test on a live website
How website usability testing works with AI personas: task setup, viewport choice, live view, and reading the results.
Test a Figma prototype with AI personas
How Figma prototype testing works with AI personas in Versive, from connecting your file to reading the results.
What are synthetic users, and when should you trust them?
Synthetic users are AI personas that stand in for participants in usability tests. Learn where they help and where real users still matter.
Research methods
Practical guides to the methods behind good research.
Card sorting: a practical guide
A practical guide to card sorting for UX research: open vs. closed sorts, card and participant counts, and how to analyze the results.
Concept testing methods, compared
Concept testing methods compared: monadic vs. sequential monadic vs. comparative, qualitative vs. quantitative, and how to run each.
Moderated vs. unmoderated usability testing
Moderated vs. unmoderated usability testing: the classic trade-offs, and how AI moderation now blurs the line between them.
NPS vs. CSAT vs. CES: picking the right metric
NPS vs. CSAT vs. CES: what each metric actually measures, where it falls short, and how to pick the right one for your research.
Tree testing: a practical guide
What tree testing measures, how to design tasks and a tree, which metrics to read, and how to run a tree test in Versive.
Usability testing questions: 40 examples that work
40 usability testing questions organized by phase, from screener to wrap-up, with a one-line note on what each one is testing for.
User interviews vs. surveys: which one, when
User interviews vs. surveys: how to pick the right method for your research question, and how one Versive study can run both together.
Compare research platforms
Compare research methods, recruiting, AI capabilities, analysis, and buying models.
