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March 27, 2024
Why and when should you conduct user research?
Research Tips

Why and when should you conduct user research?

This guide is for designers and product managers who want to leverage user research to make better decisions. I’ll cover why research is important, when you should conduct research, and share examples from my own experience at Uber and Bread Financial.

Why user research?

As designers and product managers, we make countless decisions. They range from foundational (which user problem should we solve first?) to tactical (what’s the best copy for this error message).

To make decisions, we rely on a variety of “tools”. We look at data, we launch A/B tests, and often, we rely on our experience and intuition.

User research is another powerful tool in our decision-making toolkit. At the end of the day, we’re building products to solve problems for users. So, it can be hugely beneficial to incorporate user perspectives in our decisions. In particular, user research can help:

When should I conduct research?

User research isn’t a silver bullet that will tell you exactly what to do. Rather, it’s a tool that gives you more context to make decisions. When used correctly, it can help you build and design better products. So, in which cases should you conduct research?

What does this look like in practice?

Here are a couple examples, from my own experience, where user research helped my teams build better products.


This is the first in a series of guides we'll be sharing about user research. If you have any questions or suggestions, I'm always happy to chat. You can reach me at

We founded Versive to enable teams to conduct user research faster and more often. If you're interested in learning more about how Versive can help you, reach out to us at

Eric Li

Eric Li, Co-Founder, Versive

March 27, 2024

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